• Kyle Wiggers
• 16 Mar, 2021

Salesforce today unveiled new AI-powered account-based marketing (ABM) capabilities within Salesforce Digital 360 designed to help sales teams scale their campaigns. Einstein Key Accounts Identification analyzes engagement-based buying signals and customer characteristics to identify the accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target an entire account directly even if there aren’t any contacts for the account.
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